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Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle,

In this seminal new book marketing is integrated with the governing objective of management - shareholder value. This step-by-step guide provides practical ways in which to develop marketing strategies that generate growth county executive marketing ange and shareholder value. What the experts say about Value-Based Marketing: "Peter Doyle has written a 'tipping point' book destined to spark a welcome revolution in both marketing county executive marketing ange and financial circles." - Philip Kotler, SC Johnson Son Distinguished Professor of International Marketing, Northwestern University, USA "The definitive marketing textbook for our time. A must-have, must-read." - Rita Clifton, Chief Executive, Interbrand "This important book could be highly influential." Sir Martin Sorrell, Chief Executive, WPP Group plc "Outstanding. Brilliant in bringing together marketing county executive marketing ange and value-based management." Sir Peter Davis, Chief Executive, J Sainsbury plc "The lessons of this book need to be taken seriously at all levels of management." Lord Marshall, Chairman, British Airways "Peter Doyle's book will be of enormous help in ensuring you end up a winner." Tony O'Reilly, Chairman H J Heinz Company, USA "Required reading for both marketing county executive marketing ange and financial executives." Professor John Quelch, Dean, London Business School "Brilliantly re-establishes business growth county executive marketing ange and the brand in the centre ground." Andrew Seth, Chairman, Added Value Group former chairman, Lever Brothers "A great book that will stretch county executive marketing ange and sharpen your thinking." Chris Powell, Chairman, BMP DDB "Demonstrates that good marketing county executive marketing ange and value creation are one county executive marketing ange and the same." Terry Leahy, Chief Executive, Tesco plc "A masterly integration of marketingand finance." Jean-Claude Larreche, A H Heineken Professor of Marketing, INSEAD, France "From one of the great teachers of marketing county executive marketing ange and strategy. Compulsory reading.
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Eugene Nickerson - Eugene Nickerson (born August 2, 1918 in Orange, New Jersey, died January 1, 2002 in New York City) was the Democratic county executive of Nassau County, New York from 1962 until 1970. Nickerson was the only Democrat to be elected county executive in Nassau County until 2001.

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